On 5 June Bollywood producers and Indian multiplex officials said they had resolved their dispute over revenue sharing, ending a nine-week boycott on new film releases in the country.
“The strike has been called off,” said producer Mukesh Bhatt, who chairs the United Distributors and Producers Forum. The coalition of Bollywood filmmakers had been battling the multiplexes, which account for roughly two-thirds of India’s box office revenues, for a greater percentage of ticket sales.
The strike caused severe disruptions, delaying the release of approximately 45 films. Producers estimate the boycott cost the industry US$40 to US$60 million in lost revenue.
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