Dear Madam,
I greatly enjoyed reading your article on the varied responses of IP lawyers to the economic downturn (Protecting hidden value, IBLJ, volume 2, issue 9).
I couldn’t agree more with the sentiment that a blind reduction of costs by cutting down on IP filings, etc., is really short sighted and not always the best answer. Rather, companies should focus on innovative cost cutting methods.
For example, in so far as large entertainment companies are concerned, low cost distribution models would help cut costs and garner more revenues.
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