An overhaul of trademark rules in India may prescribe steps for obtaining well-known mark status. Will owners benefit?

Rebecca Abraham reports

India’s Trade Marks Registry comes under a lot of flak. Often described as a bureaucratic black hole on account of the delays and lack of transparency in trademark prosecution and renewals, it has recently been called out for abandoning over 193,908 applications (see A new low, page 37).

The registry’s treatment of well-known marks has long been a focus of complaints. Owners of well-known marks both inside and outside India seek the extra layer of protection provided by being included in a list maintained by the registry, but until now only 68 marks have been accorded the honour.

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