Thank you for covering the important issue of corporate social responsibility (CSR) in your article Giving back, published in the April issue of India Business Law Journal. In my opinion, the main problem with CSR revolves around communication. Many CSR consultancies will emerge and help in doing good work, but consultancies must work closely with the B2B and B2C segments in order to involve them in a meaningful way. Many companies are unsure of where to focus their energies and funds. CSR should be about more than just corporate responsibility; it should be about a community service revolution in which all shareholders may benefit.
The new CSR provisions are a welcome introduction, however non-governmental organizations, charities and other community organizations will no doubt be competing to win investments from the right corporate partners.
I Impact India Social Innovation