Trilegal has appointed Anand Ramaswamy as its new head of business development. Ramaswamy until June 2017 was director of business development and marketing at the Hong Kong office of Baker McKenzie, where he spent a little over 13 years. Before that he worked at Hogan Lovells, Allen & Overy and also at Chadbourne & Parke.
Commenting on Ramaswamy’s appointment, Karan Singh, a member of Trilegal’s management committee, told India Business Law Journal, “This is a newly created role to focus our efforts on client development and retention as well as developing specific initiatives across growth markets and sectors. [He] will assist the firm achieve greater organisational efficiency through process alignment and client-focused service delivery.”
Ramaswamy works from the Delhi office of the 40-partner firm.
Trilegal had been without a business development head since the departure of Krishnakoli Dutta, who was director strategy and outreach, in July 2016. A marketing professional who did not wish to be named described business development at Trilegal as a “high pressure job” and that the firm is one of very few in India where business development is taken seriously. “Everywhere else BD [business development] is visibility focused and has little to do with the hard work that goes into researching the market and potential clients.”