The Chinese Trademark Law was first promulgated in 1982. On 30 August 2013, the Chinese government passed the third amendment of the Trademark Law. The new law will come into effect on 1 May 2014 and it is hoped it will have a profound influence on trademark protection, an area that has long bitten at the heels of Chinese authorities through rampant bad-faith registrations and high-profile cases where famous foreign brands have seen little joy in fighting the copycats of their marques. So what are the new amendments and what do they mean for law firms, in-house counsel seeking to shore up a coveted brand, or foreign enterprises looking for clarification on what has been a most controversial issue in past years?
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