Companies engaging in online advertising or marketing via short message services (SMS) may need to modify their current promotion strategies.
New consent and content requirements introduced by the Regulations on the Administration of Short Message Services and the amended Advertising Law add new challenges to marketing and advertising in China, and place tougher restrictions on personal data usage. (A summary of the new requirements is found in the table on the next page.)
Stricter advertising rules
New amendments to the Advertising Law took effect 1 September, and apply to all commercial advertising by product and service providers in China.
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