Britney Spears defeated in trademark battle

0
1250
Britney Spears defeated in trademark battle
LinkedIn
Facebook
Twitter
Whatsapp
Telegram
Copy link

A Shenzhen-based company has prevailed in a protracted legal battle with US teen-pop icon Britney Spears over use of the Chinese version of her name in the PRC.

The Beijing No.1 Intermediate Court said Spears had failed to present evidence proving she had been famous on the mainland in 2001, when Shenzhen Wanfuda Trading Company filed its application with the Chinese trademark registry to use Bulanni (布兰妮), her name spelled in Chinese characters.

You must be a subscribersubscribersubscribersubscriber to read this content, please subscribesubscribesubscribesubscribe today.

For group subscribers, please click here to access.
Interested in group subscription? Please contact us.

你需要登录去解锁本文内容。欢迎注册账号。如果想阅读月刊所有文章,欢迎成为我们的订阅会员成为我们的订阅会员

已有集团订阅,可点击此处继续浏览。
如对集团订阅感兴趣,请联络我们

LinkedIn
Facebook
Twitter
Whatsapp
Telegram
Copy link